Monday, November 06, 2006

This Week - Brand Names: Kleenex

Many words in the vernacular English derive from commercial brandnames. This week we will survey a few.

Kleenex: Kleenex is a registered trademark of the Kimberly -Clark Corporation. Created in World War I as a filter material for gas masks, in 1926 the "Kleenex" was finally touted as a replacement for the handkerchief. Nowadays, Kleenex commonly refers to a generic facial tissue.